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China Consumer

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A 2.8 billion foot market

Local sport brands struggle to keep pace with Nike and Adidas
Jan 19, 2018 (WiC 394)

Is it okay to wear trainers on a blind date? The answer appears to be a resolute no if you are a Chinese millennial male looking for love. A weibo exchange between a 27 year-old R&D engineer from Alibaba and his date has gone viral in ...

And the world’s most valuable luxury goods company is...
Jan 19, 2018 (WiC 394)

We first mentioned China’s prestigious white liquor Moutai in March 2009 (in issue WiC7) and according to our web archive we have featured the baijiu in 52 articles since. Our 53rd mention once again touches on what has become a recurrent ...

London retail icon Hamleys open its biggest store globally in Beijing
Jan 5, 2018 (WiC 392)

Like most children, William Hamley had a genuine passion for toys. As he grew up, he realised that toys could be a lucrative business opportunity too, since parents would be happy to splurge on anything that distracts their children. To that end, ...

Co-founders’ divorce rocks shampoo maker
Jan 5, 2018 (WiC 392)

“The times were against me,” concluded the Qin Dynasty warlord, Xiang Yu, in a ballad he composed on the night he lost control of China. Popularly known as Bawang, which means “all-conquering king’, Xiang had been defeated in battle by ...

Gone in an instant

Food delivery firms are eating into instant noodle sales
Dec 8, 2017 (WiC 391)

Next year will mark six decades since the Japanese-Taiwanese inventor Momofuku Ando came up with the idea of instant noodles. Originally created as a way to get the Japanese to eat wheat during periods of rice shortage after the Second World ...

Facing the future

Water firm Nongfu decides to detour into skincare
Dec 8, 2017 (WiC 391)

A background in journalism likely taught Zhong Shanshan how to grab attention. The founder of Nongfu Spring has always had a knack for making headlines. For instance, when he launched his bottled water firm, he announced that he wouldn’t be ...

Hisense looks to thrive with Toshiba TV bid
Dec 1, 2017 (WiC 390)

Back in the 1990s, it was more impressive to go on a date wearing a Xinfei Electric uniform than a shirt and tie. That is according to some of the TV manufacturer’s older workers, who told iFeng.com recently that ownership of a Xinfei ...

Raising a glass

Kweichow Moutai, China’s paramount liquor, leads the A-share market
Nov 17, 2017 (WiC 388)

When Xi Jinping came to power in 2012, sales of China Xijiu, a brand of baijiu that just happens to share a common Chinese character in its name with Xi’s own, surged. But Xi soon dashed any hopes that his name would be associated with ...

Serving the emperor

Wang Huning takes over as the Communist Party’s ideological chief
Nov 10, 2017 (WiC 387)

Until last month Chen Boda was the only propaganda guru to make it into China’s leadership elite without experience of governing a municipality. One of the Chinese Communist Party’s best writers and theorists, Chen started out as Mao ...

Influence peddling

Dior and KFC in brand ambassador mishaps; Prada adopts new approach
Nov 3, 2017 (WiC 386)

When Dior tapped actress Zhao Liying as its brand ambassador in China, it was not expecting the backlash that followed. Fans of the brand were furious, claiming that Zhao lacked the style and aura to represent it. One commentator wrote below an ...

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