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China Consumer

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Backing away from a bargain

Why e-commerce platform Pinduoduo won’t honour “hacked” giveaways
Feb 1, 2019 (WiC 439)

When Hong Kong carrier Cathay Pacific sold a batch of first-class tickets between Vietnam and North America at economy-class prices last month it tried to make the best of its mistake. Cathay even promoted the error on Twitter with the hashtags ...

Could Luckin Coffee be the next Ofo?
Feb 1, 2019 (WiC 439)

It was one of the stellar ‘unicorns’ in China’s bicycle-sharing industry. During its heyday, the start-up attracted as much as $2.2 billion in funding from internet giants like Alibaba and Didi Chuxing. Its business model was hailed as one ...

Say boo to a Goose

Canadian clothing brand and NetEase face counterfeit claim
Jan 25, 2019 (WiC 438)

Founded over 60 years ago, Canada Goose has a reputation for coats that keeps you warm in the most extreme climates, like the summit of Mount Everest. Few of its customers will be climbing that legendary peak any time soon, of course. More likely ...

Hong Kong’s Vitasoy soaks up fast-growing soymilk sales across the border
Jan 25, 2019 (WiC 438)

Folklore suggests it was Liu An, a prince and an advisor to the emperor during the Han Dynasty, who discovered soymilk when tending to the needs of his ailing mother. Knowing that the nutritious legume needed a lot of chewing, he soaked it and ...

Not much to smile about

Fashion house’s Chinese New Year ad campaign baffles locals
Jan 18, 2019 (WiC 437)

For retailers, the Lunar New Year is a time when the culture of gift-giving reaches its peak. Most luxury brands put out products that commemorate that year’s animal in the Chinese zodiac (a pig this time around in 2019) and they launch ...

Reach for the stars

How brands are tapping into fandom to fuel sales
Jan 18, 2019 (WiC 437)

His face adjourns advertisements in China promoting goods from Beats and Bulgari through to more affordable brands like Xiaomi and McDonald’s. Chinese rapper Kris Wu Yifan’s star power is so strong (a topic we discussed back in issue 432) ...

Peddling uphill

Ofo struggles to stay afloat as China’s sharing economy hits brakes
Jan 11, 2019 (WiC 436)

The Chinese for shared bicycles is gong xiang dan che or “publicly enjoyed vehicles”. But users of Ofo, one of China’s largest dockless bike providers, have not experienced much pleasure in recent months. In December things ...

Why Laoganma says “no” to an IPO
Dec 14, 2018 (WiC 435)

One of the greatest surprises during New York Fashion Week in September was the debut of a hoodie – sold at a pop-up store on Broadway – that celebrated China’s best-known chilli paste Laoganma. The garment featured a portrait of its 71 ...

Dolce & ‘gone China’

A case study in how to blow-up a brand in the Chinese market
Nov 30, 2018 (WiC 434)

Dolce & Gabbana has form when it comes to causing a fuss in China. One notable blunder happened in January 2012 at D&G’s flagship store in Hong Kong, following claims that the retailer would prevent the locals – but not mainland ...

How they spend it

Conflicting indicators on whether the Chinese consumer is in retreat
Nov 23, 2018 (WiC 433)

The reshuffle in Hong Kong’s benchmark Hang Seng Index (HSI) often reflects more fundamental changes in the Chinese economy. Take Tingyi. The biggest cup noodle producer in China was replaced by AAC Technologies, a key parts supplier to ...

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